Craffft — NZ Food & Fibre Pilot

There's a fog over New Zealand's food & fibre map.
Some of it is hiding near you.

Real bakeries, honey producers, roasteries and wool mills are out there right now — pin your school or town, and start lifting the fog over the businesses that actually make what's on your shelf.

Reveal the map → Start the pantry hunt

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Production spots found

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Regions covered

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Types of business

How it works

STEP 1

📍

Drop your hub

Search your school, or use your postcode/town if you're homeschooled — that's the centre of your map.

STEP 2

🌫️

Lift the fog

Reveal real, nearby businesses — bakeries, honey producers, packhouses, mills — tile by tile.

STEP 3

🛒

Unlock the pantry

Every business you find unlocks the grocery products it actually makes — collect them all.

✅

Turn it into a pantry hunt

Gamify it — tick off every type of business and see what's still hiding in the fog.

🏭

Curious how it's actually made?

Watch real farm-to-fork build animations for all 17 production archetypes.

There's a fog over New Zealand's food & fibre map.Some of it is hiding near you.

There's a fog over New Zealand's food & fibre map.
Some of it is hiding near you.